Our Approach to Strategic Planning

Unleashing your Customer Potential
Most organizations, out of necessity, focus on internal, operational factors and metrics, and try to drive those into customer value. At TMG, we start with the customer first. Our strategic business planning process provides a more insightful view of your customers and a better understanding of your organization’s ability to deliver. We focus on how your organization can drive results by providing value for your customers.

The TMG Customer Potential Model
We look at traditional business issues from a different perspective -- and keep your customers at the centre of everything we do. We’ll help you clearly define the value that your organization will create for your customers, and to successfully deliver and assess that value.

Our customer potential model creates value by focusing on 4 Pillars:

Several key services fall under each of these pillars:


Business strategy, business planning, competitive analysis, market analysis, customer insight, portfolio strategy.


Marketing planning, product planning, sales channel planning, value proposition development, pricing management, customer experience management.


Channel integration, go-to-market implementation, contact centre assessment and implementation, digital strategy, organizational capabilities alignment.


KPI and scorecard development, reporting and forecasting, business model assessment.

The Linkages
In isolation, each of these pillars is not sustainable without the linkages that enable an organization to align, operationalize, action, and measure the successful execution of each one. TMG can help your organization improve its ability to deliver customer value by providing you with:

  • An unbiased assessment of your business & market
  • Strong executable strategies tied to flawless execution
  • Accelerated execution through organizational clarity and alignment

Our innovative approach also ensures that you balance the value that you create and deliver for your customers, with the value that needs to be delivered for the organization.

From Strategy to Execution
TMG will help your organization move quickly to execution, putting your plans into action and driving results. More importantly, we consider your organization’s people, processes and technology in order to identify what is required to execute, ensuring that the following critical factors are addressed:

  • The organization is aligned to deliver
  • The organization can operationalize the value, as defined, across functional departments
  • There is a clear set of actionable metrics

And we do all this by working with your team to embed the learning.

For more information on the TMG Customer Potential Model and our service offerings, Click Here.