This article by John Bardawill was published in the July 2011 issue of the Journal of Customer and Contact Centre Management.
Learn how a simple reframing of a contact centre business strategy can lead to a more profitable business. This paper describes a best in class contact centre business model, and illustrates how a contact centre can transition from a cost centre to a revenue focused business by employing a revenue generating model, maximizing the customer experience, and efficiently utilizing capital and operating resources.
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The Achilles’ heel of social media has always been how does it affect a brand’s bottom line? How does 3,000 Twitter followers equate to a positive return on investment? Social media activity is really about connecting with audiences to provide them with information that engages and educates, rather than on selling goods and services.
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The sad reality of the digital world is there are more frauds on the Internet than genuine articles. The other element that compounds this truth is that frauds will be exposed, singled out and attract considerable backlash. So, what is authenticity in the digital world?
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One of the major impacts of social media is the power it gives customers in shaping brands.
The question is, how does one ultimately harness the voice of an influencer and leverage their audience? This question must be answered when planning and executing any digital marketing campaign.
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As marketing professionals we have failed to keep our competencies honed and, as a result, have diminished our relevancy to the organization. So it should come as no surprise that in many organizations, marketing is no longer viewed as providing business leadership.
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Different generations have approached, and continue to approach, the rise of digital technology from a variety of different vantage points but it is absolutely important to understand that digital media and communication have become ubiquitously accessed and utilized, to varying degrees, by ALL generations. Of course, technological shifts come with a requisite linked set of cultural shifts.
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