MARKETING AND SALES CONSULTANTS
Assessing Value
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TMG will help you deliver the key metrics that will tell your organization if you
are achieving your goals.
There is a cascading thinking that has to occur in the development of your key measures
and scorecards because the metrics mean something different at every level. TMG
can help you translate each metric into an actionable, assessable metric that allows
each team and department to understand how they impact the results and what they
need to do.
This is where you start to see the outcomes such as revenue and profit. This is
also where you can determine if your ability to forecast and predict is sound enough
across the organization. If you do a good job in defining, creating and delivering
value, then you’ll be able to create more accurate predictors, and then measure
against those predictors.
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Sample Client Results
Business Model Assessment READ MORE
Challenge: A not-for-profit organization just completed
an exercise that created a new vision and mission that was a significant departure
from their current one. As a result they were interested in assessing if their business
model was the right one going forward.
Approach: TMG did a deep diagnostic on the current model
by tracking the way in which the organization defined and delivered value. This
meant looking at the customer targets and corresponding relationships, channels
of delivery, activities & resources and their related costs and revenue streams.
TMG also did a review of other not-for-profit models to determine some best in class
practices.
Result: The organization was able to determine areas that
they could strengthen to deliver higher value, and were able to reallocate resources
more appropriately.
NPV Modeling
Challenge: A utilities organization was evaluating its customer
base and wanted to identify the value of its customer groups.
Approach: TMG developed a NPV model of this client’s customer
base, in conjunction with their finance team. This included looking at its various
product portfolios and key customer groupings.
Result: By adopting the model, the organization was able
to identify new opportunities for growing revenues and profits. Furthermore, they
are now able to conduct scenario planning for future business and marketing programs.
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