Sample Client Results

Market Resource Allocation READ MORE

Challenge: A financial institution needed to significantly grow their customer base but was not able to articulate the advertising budget required to do so.
Approach: Using the TMG market resource allocation model we were able to assess where their customer was on the purchase decision path and what needed to be done to increase the likelihood to choose the client over the competition.
Results: The client was able to attain an increase in advertising spending and the knowledge of where to focus the funds for the greatest return.

Channel Planning and Execution – Retail READ MORE

Challenge: A national franchisee retailer needed to strengthen the quality of business planning at the store level, and ensure that the brand experience was more consistent across the country.
Approach: Using a 4 C (customer, category, competition and company) framework, TMG conducted a thorough review and analysis. Then using a rapid and proprietary retail planning model TMG was able to create actionable business plans through a 2 day facilitated session.
Results:The standing of the retailers who completed the exercise, in terms of sales and customer satisfaction, increased over those retailers that did not participate. The program was so successful that it was rolled out to all locations.

Channel Planning – Contact Centre READ MORE

Challenge: A leading service company needed to transform their contact centre from a service organization to a sales organization .
Approach: TMG performed a contact centre review, analyzing the current state of the operations and identifying gaps in aligning the contact centre with the new business model. Looking at the operation from a profit and loss perspective allowed TMG to understand and prioritize the operational changes required in the areas of revenue, efficiency, and customer experience, in order to effectively drive change.
Results: By redefining its business model and supporting practices this client was able to transform its contact centre into a revenue generating profit centre, driving increased revenue and profitability, better operating efficiencies, and higher customer experience survey scores.